University of Gothenburg

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Free Candy*

What does a taste look like?

In this experiment we will use the medium of hard candy to explore the neurological relationship between taste and vision.

Guinea pigs needed! Taste the weird candies that I have synthesized in my home lab (kitchen).

Further instructions will be available in situ.


* This experiment is a part of a project where Simon Håkansson is developing packaging for a taste-based product from a future where we no longer need eat for sustenance. Taste experiences have become detached from their sources and became purely aesthetic; a majority have never tasted anything in their life. The goal of the packaging is to convey how it is to taste—using form and images—to someone that has never tasted.


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